Well, it looks like TVS is at it again, shaking up the premium motorcycle scene here in India. The Chennai-based manufacturer just unveiled the 2025 edition of its popular TVS Apache RTR 310, and let me tell you, it's more than just a fresh coat of paint. They've packed this machine with a ton of performance-focused upgrades and new-age features that are genuinely turning heads. It’s a bold move that really sets a new benchmark for what we can expect in this segment.
Key Highlights
- ✓ The new 2025 TVS Apache RTR 310 has launched with a starting price of Rs. 2.40 lakh (ex-showroom).
- ✓ It's packed with new tech, including Drag Torque Control and rear-wheel lift mitigation for enhanced safety.
- ✓ TVS has introduced a ‘Built-to-Order’ (BTO) program, allowing for deep customization with special kits.
- ✓ The engine produces a punchy 35.6 PS of power and 28.7 Nm of torque, with a recalibrated throttle response for a smoother ride.
- ✓ A unique (and much-discussed) feature is the rider's ventilated seat, a first for a bike in this segment.
More Than Just a Facelift: The Core Upgrades
At the heart of this beast is the familiar 312cc, liquid-cooled engine, which is a fantastic power plant. It still cranks out a healthy 35.6 bhp (or 35.6 PS at 9,700 rpm) and 28.7 Nm of torque. But here's the interesting part: TVS says they’ve recalibrated the throttle response. This means the engine's power delivery is now more in sync with your wrist movements and gear selection, promising a ride that's both smoother and more precise without sacrificing that raw performance we love.
One of the biggest additions on the tech front is the new Drag Torque Control. If you're someone who likes to ride hard, you'll appreciate this. It’s designed to stop the rear wheel from hopping or skidding during aggressive downshifts, working hand-in-hand with the slipper clutch. This gives you a much better sense of control when you're pushing the limits. The bike is also now OBD2B compliant, which is a stricter on-board diagnostics standard, and comes with a 43mm USD front suspension.
Visually, the changes are subtle but effective. You get a cool new transparent clutch cover that gives you a peek at the bike's inner workings, sleek sequential turn indicators, and a fresh red paint scheme that really pops. Even the base model is loaded with features like traction control, cruise control, and rear-wheel lift mitigation, which is pretty impressive for its price point.
Build Your Own Beast: The BTO Program
This is where things get really exciting for enthusiasts. TVS has rolled out its ‘Built-to-Order’ (BTO) program for the Apache RTR 310. This is a huge deal because it lets you personalize your motorcycle right from the factory, catering to riders who want a truly unique and performance-tuned experience. It's a fantastic way to make the bike your own, and it's set to be available in major cities like Delhi, Mumbai, and Chennai to start.
TVS is offering two distinct BTO kits to choose from. First up is the Dynamic Kit, which will set you back an additional Rs. 18,000. For that price, you get a fully adjustable front and rear suspension, a Tire Pressure Monitoring System (TPMS), and a very stylish brass-coated chain. This kit is perfect for riders who love to fine-tune their bike's handling for different road conditions or track days.
If you want to go all out, there’s the Dynamic Pro Kit for Rs. 28,000. This is the top-tier package and it adds some seriously advanced tech. You get lean-sensitive electronics, which is incredible for safety and performance in corners, plus keyless ignition and even launch control. This really transforms the RTR 310 into a track-ready machine right out of the box.
The Feature Everyone's Curious About: Ventilated Seats
Okay, let's talk about the elephant in the room—or rather, the fan in the seat. The TVS Apache RTR 310 is the only bike in India to offer a ventilated seat, a feature we've come to love in cars. It's a bold and innovative idea, for sure. The system is pretty straightforward: two small fans are installed inside the rider's seat, which can provide either a cooling or a heating effect. The pillion, however, gets a standard seat.
So, how well does it actually work? According to reports, the fans do their job, especially when you first start your ride. You can feel the cooling or heating effect, which is great. The catch is that as you ride longer, the heat from the engine can start to counteract the cooling effect, which might hamper the overall experience. It's an interesting trade-off.
The other question is comfort. With two fans embedded in the seat, some riders have mentioned feeling something "poking" them from underneath, particularly on bumpy roads. So, while it's a fantastic and unique feature, it seems it might not be quite as seamless or efficient as the systems found in cars. It's a cool talking point, but its practical, long-term comfort might depend on the individual rider.
Pricing and Variants: What's the Damage?
TVS has been pretty aggressive with the pricing, which is great news for us. The base variant of the 2025 Apache RTR 310 kicks off at an introductory price of Rs. 2,39,990 (or Rs. 2.40 lakh, ex-showroom). This version comes only in black but is already loaded with essentials like traction control and Drag Torque Control.
If you want a bit more, the next step up is priced at Rs. 2.57 lakh. This variant adds a slick bidirectional quickshifter, which makes gear changes incredibly smooth, and it's available in the new red and yellow color options. Then, of course, you have the BTO versions, which start from Rs. 2.75 lakh before you add the cost of the Dynamic or Dynamic Pro kits. When you look at on-road prices in a city like Mumbai, the range sits between roughly Rs. 2.83 lakh and Rs. 3.23 lakh.
Conclusion
The bottom line is that the 2025 TVS Apache RTR 310 isn't just an update; it's a statement. TVS has taken a great bike and made it even better by focusing on rider-centric technology, safety, and a level of customization that's rare in this category. From the refined engine performance and advanced electronics like Drag Torque Control to the unique BTO program and the headline-grabbing ventilated seat, this bike is built to impress.
It’s clear that TVS is listening to riders and pushing the envelope of what a "freestyler" naked sports bike can be. With its competitive pricing and a feature list that rivals more expensive motorcycles, the new RTR 310 is poised to seriously strengthen TVS Motor's foothold in the premium space and offer a thrilling, connected experience for its community of riders.
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