Google's New AI Can Now Call Businesses For You

It feels like every other day there's a new development in the world of AI, but this latest news from Google feels a little different. On July 16, 2025, the company announced it's taking another huge step to make its Search engine more than just a list of links. We're talking about a future where Search becomes a genuine personal assistant, capable of doing complex research and even making phone calls for you. Let's dive into what's actually changing.

Key Highlights

• ✓ Google is rolling out its most advanced model, Gemini 2.5 Pro, into Search's AI Mode.
• ✓ A new feature, Deep Search, can run hundreds of searches to create detailed, cited reports.
• ✓ Search can now use AI to call local businesses to check prices and availability on your behalf.
• ✓ These advanced features are rolling out first to Google AI Pro and AI Ultra subscribers in the U.S.
• ✓ The AI calling feature is available to all U.S. users, but subscribers get higher usage limits.

A Smarter Brain for Your Search Bar: Meet Gemini 2.5 Pro

So, what's the big deal? First up, Google is integrating its most powerful AI model yet, Gemini 2.5 Pro, directly into Search. For those who are subscribed to Google AI Pro or AI Ultra, this is a massive upgrade. You can now access this super-intelligent model right from the AI Mode tab in your search results. Think of it as having a direct line to Google's smartest brain whenever you have a particularly tricky question.

According to Google, this model excels at "advanced reasoning, math and coding questions." So, if you're stuck on a complex problem for work or school, this is where you'll want to turn. The standard AI Mode will still be the default for quick, everyday questions, but for the heavy lifting, subscribers can simply select the 2.5 Pro model from a dropdown menu. It's all about giving you the right tool for the job, right when you need it.

This feature started rolling out the week of the announcement for subscribers in the U.S. who have opted into the AI Mode experiment in Google Labs. It’s an early look at how Google plans to leverage its top-tier models to provide much more than just simple answers, offering in-depth help for your most complex queries.

Say Goodbye to Endless Research with Deep Search

If you've ever found yourself with dozens of tabs open trying to piece together information for a big decision, you'll want to pay attention to this next one. Alongside Gemini 2.5 Pro, Google is introducing Deep Search. This isn't just a slightly better search; it's a completely different way to do research. It's described as Google's "most advanced research tool," and for good reason.

Here's how it works: behind the scenes, Deep Search quietly runs hundreds of mini-searches for you. It then takes all that information, reasons across all the different pieces it finds, and puts together a comprehensive, fully-cited report in just a few minutes. It's designed to save you hours of manual work, whether you're researching a new house, needing help with financial analysis, or putting together a big project for your job or studies.

💡 What's Interesting: Deep Search is designed to "save hours by issuing hundreds of searches, reasoning across disparate pieces of information and crafting a comprehensive, fully-cited report in minutes."

This is a game-changer for anyone who needs to go, well, *deep* on a topic. Instead of you having to be the expert who sifts through everything, Deep Search does the heavy lifting and presents the organized findings. Just like Gemini 2.5 Pro, this is rolling out to Google AI Pro and AI Ultra subscribers in the U.S. who are part of the Google Labs experiment, giving them the first crack at this powerful new tool.

Your Own Personal Assistant? Google's AI Can Now Make Calls

Now for the feature that sounds like it's straight out of science fiction. Google is introducing a new "agentic capability" directly into Search: AI-powered calling. Yes, you read that right. Search can now call local businesses on your behalf to get information, so you don't have to pick up the phone.

Imagine you're looking for a pet groomer. Instead of calling three different places to compare prices and appointment times, you can just search for "pet groomers near me." In the results, you might see a new option: "Have AI check pricing." You submit your request, and Google's AI does the rest. It will call the businesses, gather the info, and present you with a neat summary of your options.

This is a huge time-saver for everyday tasks, from booking appointments to checking if a dry cleaner is open. The best part? This feature is rolling out to *all* Search users in the U.S. However, if you're a Google AI Pro or Ultra subscriber, you'll get higher usage limits. And for business owners who might be worried about a flood of AI calls, Google says they are "always in control" and can manage these interactions through their Business Profile settings.

What This All Means for the Future of Search

When you put all these pieces together, it’s clear that Google is fundamentally changing what a search engine is. It's moving away from just being a directory of web pages and toward becoming a proactive, intelligent assistant. Google CEO Sundar Pichai highlighted these updates, pointing to a future where Search helps with more complex questions and research while also handling real-world tasks.

The strategy also shows a clear direction: the most powerful, cutting-edge features will come to subscribers first. As Robby Stein, VP of Product for Google Search, explained, Google will "bring some of our most cutting edge AI features to Google AI Pro and AI Ultra subscribers first." This gives paying users early access to the forefront of Google's research.

While some of these tools are currently behind a paywall or limited to the U.S., they offer a fascinating glimpse into the future. The goal is to make Search more personal and helpful for everyone, eventually bringing these advanced capabilities to users all around the world. It’s a shift from finding information to getting things done.

Conclusion

So, there you have it. Google Search is getting a significant intelligence boost with the rollout of Gemini 2.5 Pro for complex queries, Deep Search for in-depth research, and an incredible AI calling feature to handle everyday errands. This isn't just an incremental update; it's a fundamental reimagining of how we interact with information online.

For now, the most powerful tools are reserved for subscribers in the U.S., but the AI calling feature gives everyone a taste of what's to come. The bottom line is that Google is working to transform its search bar from a simple query box into a powerful personal assistant, ready to help you research, reason, and act. It's an exciting time, and it will be fascinating to see how these tools evolve and roll out to more people globally.